In article <32EC39F3.46D2 at gab.unt.edu>,
C. J. Fields <cfields at gab.unt.edu> wrote:
>Susan Jane Hogarth wrote:
>>> > Justify the price for PC-GENE, which, to be quite frank, is a piece of
>> > crap (in my humble opinion).
>>>> Easy - people _buy_ it!
>>>> sheesh, when do we get to the _hard_ questions? ;-)
>>Sorry, that doesn't justify the price; that just means some people are
>suckered into buying it. I probably won't be convinced unless one of
>those commercial sales reps gives me an itemized list. Anyway, nice try
>but no dice.
There is of course another reason that hasn't yet been discussed.
There is a tendency amongst people to favour expensive products
(especially if it isn't their money) over inexpensive ones because
they expect the quality to be much better. This may or may not be the
case, but it certainly influences people's decisions. You would
simply expect a software package costing $1000 to be better than one
costing $200. Consequently a lot of managers will automatically plump
for the expensive one, because 'a cheap one can't be any good'. Of
course in the world of products like clothes and kitchen appliances
this works. Software is different, but it's difficult to make people