Announcing an upcoming conference:
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HOW TO MARKET YOUR HEALTHCARE
PRODUCTS & SERVICES ON THE INTERNET
December 12-13, 1995 * Hyatt Regency * New Orleans, LA
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Discover how innovative healthcare product manufacturers, hospitals,
distributors, and even individual physicians are using the Internet as a tool
in their marketing strategies. This conference is a fast and convenient
way to find out about what's out there and see how innovative organizations
are using the Internet to bolster their marketing programs. This conference
includes the following presentations:
A Tour of Medical Internet Sites and Key Strategies
for Internet Marketing
- William J. Comcowich, Ultitech, Inc.
Market, Outcomes, and Pharmacoeconomic Research
Using Internet Tools
- Marc E. Duey, Prometrics Consulting
Establishing Healthcare Information Services Marketing
Distribution Channels on theWorld Wide Web
- Raymond L. Hecker, Medical Data International
Providing Cancer Information on a Global Scale
- E. Loren Buhle, ONCOLINK
Information-Education-Entertainment: Maximizing Value
and Reach of the Internet in Healthcare
- Elizabeth A. Moench, Medici Group, Inc.
- Timothy Bahr, Orbis Broadcast Division
Managing Personal Healthcare Needs With On-line Support
- Jeffrey I. Sacks, Physicians' Online
MedWorld: Healthcare's On-Line Solution
- Bennett "Sandy" Masin, Power Pak Communications
Delivering Continuing Medical Education Via the Internet
- Michael Lougee, University of Michigan School of Education
HCMS Online: An Alternative to Internet Marketing
- Jerold K. Karabensh, Healthcare Marketing Services
AVICENNA: The Healthcare Supercenter on the Internet
- I-J Gujral, Lancet On-Line
Reaching Diverse Audiences to Communicate Diverse Messages
- James W. McPherson III, FHP Healthcare
Managed Care Information: Over the Internet and On-Line
- Clive Riddle, Managed Care On-Line
Delivering Medical Education On-Line Through
Pharmaceutical and Healthcare Industry Partnerships
- Karen Whitson, Hoehst Marion Roussel
Charting Your Course: Getting the Most from Consulting Services
- Barbara English-Belanger, Hazelden Foundation
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Hands-On Workshops Are also available:
EXPLORING THE INTERNET: An On-Line Demonstration
- Marc E. Duey, President of Prometrics Consulting.
TYING IT ALL TOGETHER:
The Process of Marketing Healthcare Products on the Internet
- Dr. Richard Vanderveer, President of V2 Inc.
- Lynn Benzing, Vice President for Healthcare Marketing at RR Donnelly.
INTEGRATED MEDIA MARKETING:
How to Use the Power of Today's Databased Marketing with Mixed Media
- Jerold K. Karabensh, Healthcare Marketing Services
HOW TO CREATE AN INTERNET MARKETING PLAN
- Stephen Jackson, CEO of Jackson & Young, Inc.
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Sponsored by the Healthcare Advisory Council.
A brief agenda can be reached at:
http://www.planet.net/iqpc/hcmk1295.html
A conference brochure can be obtained by sending your
request to: info at iqpc.com (please include your fax number).
Or by by calling 1-800-882-8684 and speaking
with Beverly Grady at extension 5165.
