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Centrack International Completes Marketing Agreement With Heartland
6/7/99 -- CENTRACK INTERNATIONAL COMPLETES MARKETING AGREEMENT WITH HEARTLAND
- Agreement Creates Global Marketplace Access for Used Heavy Equipment -
BOCA RATON, Fla. -- Centrack International (OTC Bulletin Board: CENK), a
worldwide Internet resource for the buying and selling of heavy equipment, and
Heartland Communications, the leading publisher of heavy equipment listing
magazines, have announced a new cooperative marketing agreement.
The announcement was made jointly by John Lofquist, president and CEO of
Centrack International and Steve Scanlan, president and CEO of Heartland
Under terms of the agreement, Centrack will provide online listings for nearly
30,000 pieces of heavy equipment, with an estimated resale value of more than
$1 billion, that are currently featured in Heartland Communication's
construction publications and Web site. Heartland Communications will promote
the Centrack Web site in each of its construction publications, with more than
200,000 readers world-wide, and provide Centrack access to its subscriber
In addition, current listings on the Centrack website (http://www.centrack.com)
will also be listed by Heartland Communications at
"Essentially this agreement creates a powerful marketplace for heavy equipment
in the world," said Lofquist. "Buyers and sellers of heavy equipment now have a
choice of media they can use to either locate or sell heavy equipment."
"Through our agreement with Centrack, our customers who list their equipment in
our publications can have added exposure through the web, as well as access to
tens of thousands of buyers of heavy equipment around the globe," said Scanlan.
"All of our bases are covered for our customers. Heavy equipment buyers surfing
the Web will find our equipment on the Centrack Web site, while our subscribers
will have a larger selection of equipment from Centrack's listings."
Heartland Communications is based in Fort Dodge, Iowa and publishes more than a
dozen titles including Contractors Hot Line, Crane Hot Line, Mine and Quarry
Hot Line, Industrial Machine Trader, Contractors Hot Line Equipment Guide and
Farmers Hot Line.
Headquartered in Boca Raton, Florida, Centrack International provides a
comprehensive Web site for the buying and selling of heavy equipment
world-wide. Located at www.centrack.com, the Centrack Web site provides
listings of equipment for sale in industries such as construction, mining,
forestry, transportation and logging.
For more information:
References in this release to web sites of others are for informational
purposes only, and do not constitute endorsement of the contents of the sites.