INTRODUCTION
I am presently compiling an under graduate assignment on marketing
and advertising and selling. The aim of this survey is to focus on
definitions and critical success factors. Please could you assist
me by completing the following brief BROAD SURVEY and email it to me
by 19 August 1992. Use either of the following email addresses:
hartr at its.uct.ac.za
or
hartr at uctvax.uct.ac.za
In all cases confidentiality of individuals or organizations will be
safeguarded, unless otherwise stated.
1. DEMOGRAPHIC DATA
It would be useful (however, not mandatory) for you to give an
indication of your affiliation to a particular organization
.............................
Please state whether your views are personal YES NO or those of
the affiliated organization. YES NO You may want to first
complete the survey and return to these two questions.
Because I am soliciting information from various sectors please
indicated your category:
Environmental issues YES NO
Political ideologies and causes YES NO
Commercial YES NO
Religious YES NO
Educational YES NO
2. DEFINITIONS
I am seeking descriptions that sharply contrast and distinguish
between marketing, advertising, selling, product and service. If
your definition is from some literature it would be useful, for me,
to have your source.
How do you define marketing?
How do you define advertising?
How do you define selling?
How do you define product?
How do you define service?
3. CRITICAL SUCCESS FACTORS
Under each of the following groups please describe critical areas of
success. Please include your reasons for each critical success factor.
Marketing:
Selling:
Advertising:
4. CASE STUDIES
Are there any real cases of marketing, selling and advertising that you
would like to tell me about?
5. OTHER
Are there any other comments that you would like to make?
Thank you for taking the time and making the effort to complete this
survey. Please email your completed form by 19 August 1992 to either:
hartr at its.uct.ac.za
or
hartr at uctvax.uct.ac.za
___________________________________________________________________
"A merry heart does good like medicine" Dave Roberts
Phone: +27 [0]21 6503990 User Support Services
E-mail: hartr at uctvax.uct.ac.za University of Cape Town
